This blog represents a radical change in direction for an ailing, aspiring writer, cook and motivator. This new venture is going to be a new future and needs a Mission Statement

I have spent the last few years learning how to utilise Google, Pinterest and WordPress. The Internet is full of amazingly helpful articles promising to show you how to deliver huge traffic levels for very little effort.

Unfortunately, most of these articles fail to deliver. At least, they fail to deliver unless you are willing to part with large sums of money.

Quite possibly, they would still fail to deliver. I have never chosen to invest my hard-earned cash in someone else’s scam.

Mission Statement

Blogging Mission Statement

If you have failed to make adequate allowance for your comfortable retirement, you need to make alternative plans for extending your working life at a more sedate pace.

That is where this blog come in. I have experimented with high volume blogs, where I spend every day working frantically to produce a steady stream of blog posts.

Our new Mission statement is to blog with direction and learn from others.

I then go crazy creating artistic Pins, endlessly. Then publish the Pins in a very complicated Pinning pattern to avoid spamming Pinterest and having my account suspended.

And yes, I have spent time in Pinterest jail! Its no fun.

I need a gentler life, a more relaxing way to spend my time.

Take up Cooking

Coffee Blogging Essential

I have been exploring the different niches within Pinterest. And there is quite a number worth considering:

  • Travel
  • Crafting
  • Photography
  • Cooking
  • Fashion
  • Fishing

The more popular the niche, the bigger your potential audience AND the tougher the competition.

But, I like a challenge and I like cooking. So, even if I lose the race, I will have eaten very well. So another consideration for the mission statement is to focus on one aspect of blogging.

Furthermore, Food Blogging will require me to polish up another niche skill. Photography! Arguably, presenting the food is just as important as preparing the food.

Nowadays, your mobile phone or your tablet will have a very high-quality, high-resolution camera. No need to invest in a high-tech SLR, unless you really want to.

If you are really serious about taking super-impressive food photographs, you will want a dedicated studio with professional lighting. Top-of-the-range camera equipment with sturdy tripods and bespoke background cloths to set a perfect scene.

Consider affiliates in the Mission Statement

Hard at Work Food Blogger

Your long-term financial viability hangs on your choice of an affiliate. They must be companies you know and trust. The products and services supplied by these companies must compliment your blog.

And, most importantly, they must be companies you use. The last item for the mission statement will be transparency and honesty.

Remember, you are making a recommendation, based on your experience.

Because, your recommendation must be based on your first-hand experience, it is obvious that you must be a customer of this supplier.

It is very easy to sign-up to an affiliate marketing network like ShareaSale, who are based in Chicago, Illinois.

And see the huge number of affiliates you could promote.

However, you should not allow yourself to be tempted. It is much easier to promote a few selected affiliated companies than it is to recommend dozens of disparate companies just because they offer an attractive commission rate.

ShareaSale.com Affiliate Marketing Network

This is the affiliate marketing network we use. They are a well-respected affiliate marketing network who are used by many well known companies.

We chose ShareASale for the simple reason that this is where the companies we wish to promote are registered.

So, if you are starting your own blog, we would heartily recommend ShareASale who pay out promptly and without quibble.

This also has the advantage that you are not constrained by minimum payout limits for individual affiliate companies. The minimum payout threshold you set, is for your ShareaSale account, not for each affiliate within the account.

Our Affiliated Companies

Planning your Food Blog

In accordance with our own guidelines, we only promote the companies we use to bring you this blog.

WPTasty Recipes and Pins

It should come as no surprise that our first affiliated company is WPTasty.

The team of people behind WPTasty are the same people who bring you Food Blogger Pro, Nutrifox, and Pinch of Yum. As a food blogger yourself, you know exactly who these folks are.

We first used Tasty Pins quite some time ago, before we were food bloggers. In fact, we were complete Pinterest greenhorns.

This blog now uses Tasty Recipes to display our cookery creations and take care of the essential SEO.

Of course, the best recipe will not be complete without the full nutrition facts. Which is where Nutrifox comes into play.

You can copy and paste your recipe from WP Tasty Recipes into Nutrifox and get a beautiful, precise nutrition label to append to your recipe.

So, in summary, we are using:

And, we are delighted with them all. Well, we would say that, wouldn’t we.

But, you don’t need to take our word for it. You can read the glowing testimonials. Where you can click through to the contributor’s site and see WP Tasty Recipes in action.

If all of this food blogging stuff leaves you feeling overwhelmed, you are not alone. There is an awful lot involved in putting a good food blog together.

If you need someone to hold your hand. You should take a look at Food Bloggers Pro. An expert training tool from the ubiquitous Tasty Team.

Having extolled the merits of Tasty Pins, you would be surprised if we didn’t also recommend you to Tailwind. If you find that you need or want to schedule your Pins, Tailwind is very easy to use scheduling tool.

Open your Mind to Learning

Hey, I just read the transcript of the latest Food Bloggers Podcast. It was really interesting. All about understanding your audience, having empathy with your reader and how you position your blog to fit into a fast-changing world.

I have never really got into podcasts and I have never felt compelled to create a podcast. But, I think there is a very good chance that I will subscribe to the Food Bloggers Pro Podcast.